For me is getting clients, internal and external ones, to get over the stigma of digital and understand that times have changed and our audience consume media differently.
There are still too many CEOs and senior people at management level that do a disservice to their own cause by applying old rules of marketing to judge an innovative of work and waiting for some other brand to do it before they ‘take the risk’.
I’ve seen many brilliant ideas be pushed back, only to resurface a few months later by another company with a vision to take the plaudits.
Television only really took off when the people that invented it left the scene.
Real change will only come about when the new generation become decision makers.
Our challenge as marketeers is really to make sure we get passed that massive barrier to reach our audience.
It really depends how you define success here, but I’ll assume that by success you’re meaning that it is talked-about and has many millions of users and contributes to Google’s bottom line.
There is a huge amount of room in the social space. Facebook is not here forever. Just a few years ago, people were saying MySpace would be here forever. Look what happened. We’ve seen that things in this space change so fast, and for all we know Facebook could have an incredible decline next year to the benefit of Google+ or any other social network.
What you really need to look at in determining success, then, is whether the network simply has traction. Google+ by that definition is hugely successful already. It has tens of millions of users, will be catching people into Google for longer periods of time and therefore helping their total revenues, and it’s being talked about a hell of a lot.
I think social networks’ success is in many ways independent of each other, because as we’ve seen people join more than one social network.
Agree with Adoniram Sides that http://typekit.com is a great service.
Generally, a good rule of thumb is to keep the amount of typefaces used on one website to as few as possible. Too much variation in typeface can cause clutter and confusion. For more information check out our blog on choosing a typeface for websites: http://www.bopdesign.com/bop-blo…
Do you have like buttons on all of them? If not add them and it should tell you how many likes you have.
The hard way is implementing FB “Open Graph” which ties into your FB page and analytics. It will show what’s been liked, commented, how many impressions it’s made from those likes/comments, how many people responded to those like comments, etc. It’s the best but a pain in the butt to implement. If you’re interested I can discuss contracting it for you, depending on type of website you have.